摘要
活态传承是当前最活跃的非物质文化遗产保护理念,从创新的角度去解读非遗活态传承或者从活态传承的角度观照产品设计创新都非常适宜。保护与创新之间的失衡、地域文化与传统观念过度剥离、产品内涵的单向传递导致文化“代入感”的下降是当前非遗产品开发面临的主要问题,从坚守非遗定位和提升非遗活力两条原则出发,本文以夹角江年画为例提出保护技艺“原生态”与新产品开发相结合、讲究良好形式与关注非物质性内涵并重、从单个非遗视角转向多元文化视角、从单向“诉说”转向双向“交流”的设计对策。
Active inheritance is the most active concept of intangible cultural heritage protection.It is very appropriate to interpret the active inheritance of intangible cultural heritage from the perspective of innovation or to observe product design innovation from the perspective of active inheritance.Imbalance between conservation and innovation,excessive exploitation of regional and traditional concept,one-way transferring method are the main problems of intangible product development.By sticking to the heritage and promote intangible energy,protection skill"original"and during new product development,paying attention to both of combination of good form and non-material connotation,from single intangible to multicultural perspective,from one-way"speak"to two-way design countermeasures of"communication"are put forward with a case study of intangible product development practices.
作者
吕中意
LV Zhong-yi(School of Engineering and Technology,Chengdu University of Technology,Leshan,Sichuan 614000)
出处
《艺术百家》
CSSCI
北大核心
2019年第3期185-190,共6页
Hundred Schools In Arts
基金
2018年现代设计与文化研究中心基金资助项目“基于非物质文化遗产的文创产品设计探索——以夹江年画为例”(项目编号:MD18E018)阶段性成果
2018年成都理工大学工程技术学院研究基金资助项目“活态传承视域下的非遗产品开发探索”(项目编号:B22018003)阶段性成果
成都理工大学工程技术学院苗子工程项目“夹江年画文创产品设计”(项目编号:2018MC05)阶段性成果之一
关键词
活态传承
非物质文化遗产
产品开发
传统文化
夹江年画
Active Inheritance
Intangible Cultural Heritage
Product Design
Traditional Culture
Jiajiang New Year Pictures
