摘要
随着移动互联网技术的迅速发展以及定位系统的普及应用,共享经济迅速崛起。共享经济可以为供给侧改革提供更大的市场空间,而供给侧改革又为共享经济快速发展提供有力保障。共享单车作为一种新的商业模式,已成为共享经济和互联网经济的“红人”。本研究根据计划行为理论和规范激活模型找到影响消费者使用共享单车的种种因素,从而总结出共享单车的消费模式;将供给和需求结合起来,以供给侧改革为背景,发现共享单车的消费模式创新指标,以ofo企业为例进行实证分析,最后为共享经济的良性发展提供建议。
With the rapid development of mobile Internet technology and the popularization and application of location systems,the sharing economy has risen rapidly.The sharing economy can provide more market space for supply-side reform,and the supply-side reform provides a strong guarantee for the rapid development of the sharing economy.As a new business model,sharing bicycles has become popular in the sharing economy and the Internet economy.Based on the planned behavior theory and the normative activation model,this study finds the factors affecting the use of shared bicycles by consumers,and then summarizes the consumption patterns of sharing bicycles;combining supply and demand,and finding the consumption pattern innovation indicators of sharing bicycles in the context of supply-side reform.This paper takes the ofo enterprise as an example for empirical analysis,and finally provides suggestions for the sound development of the sharing economy.
作者
唐廷廷
金登科
TANG Ting-ting;JIN Deng-ke(School of Management,South-central University for Nationalities,Wuhan 430074,China)
出处
《价值工程》
2019年第25期141-144,共4页
Value Engineering
基金
2018年大学生创新创业中获得校级立项并顺利结项,项目编号:xcx1823,项目名:供给侧改革视角下消费模式创新研究——以共享单车ofo为例
关键词
供给侧改革
共享经济
消费模式创新
共享单车
supply-side reform
sharing economy
consumption model innovation
sharing bicycle
