摘要
所谓“新零售”服务,是相对于传统零售服务而言的,主要是指新时代基于新技术驱动背景下发生的、一切为消费者提供帮助并与“新零售”相连接的服务活动。2019年,我国5G商用时代正式开启,依托5G及物联网、大数据、区块链等新技术,“新零售”服务可以帮助消费者在不同的时间和地点享受到同一高品质的服务。目前“新零售”服务发展的制约因素,主要是与居民生活及新品类服务结合受阻、新经济业态开发与传统产业创新不足、缺乏服务规范与标准、与现代产业价值链重构目标脱节、宏观政策支持及法律监督尚未到位等。5G时代“新零售”服务的创新发展,必须与社会发展及消费者需求实际相结合,构建“新零售”服务体系,也要充分考虑其与传统零售服务的区别,吸收传统服务中的积极因素,立足于理念引导和政策驱动,促使新技术更好地赋能“新零售”服务;以“新零售”服务赋能新经济业态开发和传统产业创新,不断提升顾客体验;从国家和企业层面制定“新零售”服务规范与标准,更好地保护消费者权益和企业利益;优化“新零售”服务的宏观政策,并促使“新零售”服务发展方向与现代产业价值链重构接轨。5G时代的“新零售”服务,只有不断吸取新的科技成果,不断优化服务理念和服务质量,在实践中发现不足并适时加以改进,才能跟上时代节奏,持续创新发展。
As a concept,"new retail service" is compared with traditional retail service. In essence,new retail service mainly refers to the retail service under the background driven by new technology in the new era. Specifically,it refers to all activities connected with new retail that provide help for consumers under the background of new retail. In 2019,China's 5G commercial era is officially launched."New retail service" can help consumers enjoy the same high-quality service at different times and places. It can also promote and stimulate producers to know more about consumer needs and produce standardized products and services for consumers to have a good experience at any time. The constraining factors of“new retail”service include the hindered connection between residents’living and new category service,the insufficient development of new economic forms of business and innovation in traditional industries,the lack of service standard and criteria,the not matched “new retail”service with modern industrial value chain restructuring,and the lack of macro policy support and legal supervision. The innovative development of“new retail”service in the era of 5G should be combined with the real consumers’demand and social development;and in constructing “new retail”service system,we should also fully consider the difference forms of traditional retail,absorb the positive factors of traditional service,be based on idea guidance and policy driving,and promote the new technology to facilitate“new retail”service. We should make“new retail”service to facilitate the development of new economic forms of business and innovation in traditional industry,improve customers’experience,formulate the standard and criteria of“new retail”service,better protect consumers’interests and enterprises’benefit,optimize the macro policy of“new retail”service,and promote the connection between“new retail”service development direction and the restructuring of modern industrial value chain. In the era of 5G,in developing“new retail”service,we should take more advantage of new technology, optimize the idea and quality of service,find out the deficiencies in practice and make the improvement to keep up to the new era and make sustainable and innovative development.
作者
赵树梅
李银清
ZHAO Shu-mei;LI Yin-qing(Changchun University of Chinese Medicine,Changchun,Jilin130117,China)
出处
《中国流通经济》
CSSCI
北大核心
2019年第9期3-14,共12页
China Business and Market
关键词
5G
新零售
“新零售”服务
新经济业态
消费者体验
5G
new retail
“new retail”service
new economic forms of business
consumers’experience
