摘要
[目的/意义]旨在为健康信息传播平台的发展与大学生的选择提供参考。[方法/过程]基于TAM模型提出研究假设并构建理论模型,通过问卷调查法,借助于SPSS20.0对随机选取的903名大学生的有效问卷进行分析,对理论模型进行检验与修正,构建大学生网络健康信息使用意愿模型。[结果/结论]大学生主要依赖其对网络健康信息有用性、可信性及易用性、对自身能力自信程度的判断,使用态度影响其使用意愿进而引发其使用行为。
[Purpose/significance] The paper is to propose references for development of health information transmission platform and the choice of college students in the future.[Method/process] Based on TAM model, the paper proposes research hypothesis and constructs theoretical model. Through questionnaire survey method, the paper analyzes effective questionnaire recovery of 903 randomly selected college students by using SPSS 20.0, tests and modifies theoretical model, and builds the model of college students’ willingness to use Internet health information.[Result/conclusion] The college students mainly depend on their judgment of the usefulness, credibility and ease of use of Internet health information, as well as their confidence in their own ability. The use attitude influences the willingness to use and then triggers the use behavior.
作者
吕晗笑
王培林
许俊辉
王俊贤
Lü Hanxiao;Wang Peilin;Xu Junhui;Wang Junxian(School of Management, AnHui University, Hefei Anhui 230601)
出处
《情报探索》
2019年第9期38-44,共7页
Information Research
基金
大学生创新创业项目“大学生用户视角下社交媒体健康信息可信度的研究”(项目编号：201810357170)成果之一
