摘要
将霍尔的编码解码理论与当下高校文化话语体系相结合,探究霍尔理论与中国高校大众文化语境的新思路,特别是结合新媒体语境下大众文化话语体系,考察高校资助信息宣传"文本"的形成过程,以及受众依据家庭经济实际情况与"文本"意识形态之间的对抗、冲突、妥协的过程,并用符码化的信息运作模式探究高校学生资助宣传的新路径,挖掘资助信息符码的多重含义,对高校学生资助宣传体系的构建框架和意义进行深度思考和完善。
This article combines Hall’s coding and decoding theory with the current cultural discourse system of colleges and universities, and explores the new ideas of Hall theory and the context of popular culture in Chinese universities, especially in light of the mass cultural discourse system in the context of new media. The formation process of "text" and the process of confrontation, conflict and compromise between the actual situation of family economy and "text" ideology, and the use of coded information operation mode to explore the new path of college students’ funded propaganda and explore funding information the multiple meanings of the code, deep thinking and perfecting the construction framework and significance of the university student funding propaganda system.
作者
王敏
WANG Min(Changzhou University,Changzhou 213164,China)
出处
《河北能源职业技术学院学报》
2019年第3期29-31,共3页
Journal of Hebei Energy College of Vocation and Technology
基金
常州大学2017校理论与实践研究会立项项目:“互联网+”与“+互联网”在高校宣传思想工作话语体系中的双向建构(17SZGZ28)
常州大学2017年教育教学研究课题:国家创新驱动发展战略下材料类专业“多元协同”人才培养模式革新研究(JYC2017028)研究成果
关键词
编码解码理论
高校学生资助宣传
符号体系
coding and decoding theory
university student funding propaganda
symbolic system
