摘要
旅游文创产品是实现文化表达和情感传递的重要载体之一。随着时代的发展,文化元素的动漫化表现形式使旅游文创产品有着更强的趣味性和亲和力,深受新时代社会群体的青睐。在分析总结旅游文创产品设计及旅游文创产品动漫化设计研究现状的基础上,构建表达物质文化特色的文创产品动漫化设计方法,并以青铜鼎造型动漫化设计为例进行方法验证,设计出“呆萌版”的青铜鼎形象。青铜鼎造型动漫化设计的实践,为旅游文创产品设计提供了切实可行的解决方案。
Tourism culture creative product is one of the important ways to achieve regional expression and emotional transmission. With the development of the times, the animation of cultural elements makes the tourism culture creative product more interesting and affinity, which is favored by the social groups in the new era. On the basis of analyzing and summarizing the research status of tourism culture creative product design and animation design of tourism culture creative product, this paper constructs the animation design method of tourism culture creative product which expresses the regional material and cultural characteristics, and takes the bronze tripod animation design as an example to verify the method, and design the images of bronze tripod with “cute version”. Through the practice of bronze tripod animation design, it provides a practical solution for tourism culture creative product design.
作者
宋海楠
许占民
SONG Hai-nan;XU Zhan-min(School of Art and Design, Henan University of Science and Technology, Luoyang 471023, China)
出处
《河南科技大学学报（社会科学版）》
2019年第5期58-61,共4页
Journal of Henan University of Science & Technology(Social science)
基金
洛阳市社会科学规划项目(2018B19)
关键词
物质文化
文创产品
动漫化设计
青铜鼎
material culture
cultural and creative product
animation design
bronze tripod
