摘要
随着在线教育的持续推进,高校纷纷建设在线课程来推动高校教学改革。然而,大量课程建设的背后是课程利用率不足的现象。这无疑是在线课程推进过程中需要解决的首要问题。解决这一问题不仅需要高校领导转变思想观念,全面提高学校的软硬件条件,积极推进在线课程融入高校课程教学系统,也需要高校成立平行院校联盟,建设属于自己的“校本”课程,并采用混合式教学来提升教学效果,更需要高校对已建课程进行“产品”定位,应用内容营销手段来推广课程。
With the continuous advancement of online education, universities have built online courses to promote the reform of education. However, the curriculum utilization rate is not high. This is undoubtedly the primary problem that needs to be addressed. To solve this problem, it is necessary not only for university leaders to change their ideas ,improve the software and hardware conditions of the school, promote the integration of online courses into the university course teaching system, but also establish parallel universities to build their own “school-based” courses and adopt the blended teaching to improve teaching effect. It is even more necessary to position the “products” of the established courses and apply content marketing methods to promote the courses.
作者
徐伟
王云峰
孙东媛
XU WEI;WANG YUN-feng;SUN DONG-yuan(Liaoning University of International Business and Economics,Psychological education developmentCenter, Dalian ,Liaoning 116052, China)
出处
《牡丹江教育学院学报》
2019年第9期24-26,53,共4页
Journal of Mudanjiang College of Education
基金
辽宁省社会科学规划基金项目(高校思政专项)2017年度委托项目“西方文化冲击下高校思想政治教育工作创新研究(编号:L17WSZ013)”阶段性成果
辽宁对外经贸学院2018年度校级本科教学改革工程项目“在线课程在大学生心理健康教育中的应用与推广研究(编号:2018XJJGYB26)”阶段性成果
关键词
在线课程
推广障碍
教学管理系统改革
混合式教学
产品营销
online courses
promotion obstacles
reform of university course teaching system
blended teaching
product sales
