摘要
客运需求分析对航空公司制定价格策略和改善运营效益具有重要意义。采用国内航空公司的实际运营数据,建立民航客运需求模型估计价格参数,运用两阶段最小二乘法修正需求模型中存在的价格内生性问题,测算不同维度下的客运需求价格弹性,定量分析旅客对机票价格变动的敏感程度。实证研究发现,具有提前多日预订、周末预订、周末出行、早间时段出行等行为特征的旅客群体,其价格弹性相对较大,对价格的波动显得更加敏感。航空公司可以依据旅客价格敏感程度的差异,细分旅客需求市场,有针对性地制定和实施相应的价格策略。
The analysis of air passenger demand is of great significance for airlines to formulate pricing strategy and improve operation management. Based on the operating data of a domestic airline, demand model is established to estimate the price parameter, combing with two-stage least square regression that corrects for price endogeneity, the price elasticity of demand under different dimensions is accurately predicted, and the price sensitivities of air passengers are quantitatively analyzed. According to the empirical study, the price elasticity is higher for reservation more days in advance, weekends reservations, weekends departures and morning flights, indicating that the passengers with these behavior characteristics are more price sensitive. The results for price elasticity for different market segments help airlines formulate and implement effective price strategies.
作者
陈梦曦
田澎
李相勇
CHEN Mengxi;TIAN Peng;LI Xiangyong(Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai 200030,China;School of Economics and Management, Tongji University, Shanghai 200092, China)
出处
《上海管理科学》
2019年第5期18-24,共7页
Shanghai Management Science
基金
国家自然科学基金重点项目“零售商自有品牌的定价策略与供应链协调机制”（71532015）
国家自然科学基金“面向O2O即时配送服务的订单匹配问题研究”（71672126）
上海市教育发展基金会和上海市教育委员会“曙光计划”(SG23)
