摘要
新中国成立初期,中国人口数量在较长一段时间内保持高速增长。20世纪70年代末,中国开始推行严格的计划生育政策,及至21世纪人口老龄化、少子化等景象日渐凸现,又开始逐步放开对生育的限制和管控,逐渐形成了"单独二胎"和"全面二孩"的生育政策,当代中国的人口生育政策经历了显见的历史性变化。中国人口生育政策传播模式经历了从单向传播到政府主导、多元参与之多向沟通互动的历史性转变,它也反映了当代中国政策宣传方式和宣传观念的深层次变化。中国生育政策及其传播模式的转变,除了源于传播技术的颠覆性变革外,尤其根植于中国社会发展的整体性进程,也反映了中国社会从紧绷的、僵硬的社会样态向灵活的、弹性的社会景观的历史性转变。
In the early days after the founding of the People's Republic of China, its population maintained rapid growth for a long period of time. From the end of the 1970s , China began to implement a strict family planning policy, and the situation of population aging and sub-replacement fertility (少子化)gradually appeared in China. As a result, China began to liberalize restrictions and controls over fertility, and to carry out the universal two-child policy(全面二孩政策)and the two-child fertility policy for couples where either the husband or the wife is from a single child family (单独二孩政策), thus encouraging fertility in a certain sense. Contemporary China's fertility policy has undergone significant historical changes. From the perspective of communication, this paper analyzes the communication logic in the process of the formulation of the fertility policy in China and its dissemination mode in the process of the implementation of its fertility policy. The dissemination mode of China ' s fertility policy has undergone a historical transformation from one-way communication to multi-directional communication and interaction by governmental guidance and multi- participation. It also reflects the profound changes in the methods and concepts of publicity in contemporary China. The transformation of Chinas fertility policy and its dissemination mode is not only caused by the subversive changes in communication technology, but also rooted in the overall process of social development in China. Meanwhile, this transformation also reflects the change of Chinese society from a tight and rigid social situation to a flexible and elastic social landscape.
作者
刘小燕
李泓江
Liu Xiaoyan;Li Hongjiang(National Academy of Development and Strategy, Renmin University of China , Beijing 100872, China)
出处
《北京大学学报（哲学社会科学版）》
CSSCI
北大核心
2019年第5期14-23,共10页
Journal of Peking University(Philosophy and Social Sciences)
基金
中央高校科研费专项资金资助(中国人民大学重大项目)“中国共产党对外传播研究”前期成果(项目编号:18XNL003)
关键词
生育政策传播
理性沟通
传播模式
fertility policy dissemination
rational communication
dissemination mode
