摘要
中国入世在即 ,对我国的企业既是机遇又是挑战 ,在这场机遇和挑战中 ,为应对世界经济的全球化 ,增强国际竞争能力 ,我国企业应适时调整经营战略 ,树立品牌意识 ,实施名牌战略。本文从品牌的概念及延伸、实施名牌战略的意义、措施等方面进行了探讨。
China finally sees the light at the end of the tunnel in its endeavor to join the WTO,which is not only an opportunity but also a challenge for Chinese enterprises.In this special period of time,the enterprises should adjust management strategy,set up brand consciousness,and carry out the strategy of famous brand in order to reply globalization of the world's economy,and strengthen international competitive power.The paper looks into some aspects such as the concept of brand,the meaning of carrying out brand strategy,and its measures.
出处
《湖南工业职业技术学院学报》
2001年第2期15-18,共4页
Journal of Hunan Industry Polytechnic
