摘要
主要采用文献资料法、专家访谈法、实地调查法。对五家渠马术俱乐部的运营情况进行调查。结果表明:五家渠恒尚·伯骏马术俱乐部场地规模和配套设施等较为完善但在场地的开发和利用上受季节或是天气的影响出现场地空闲从而导致浪费;俱乐部的教练员对马术俱乐部的影响很重要,恒尚·伯骏马术俱乐部的教练员的条件和资质基本符合俱乐部的要求;俱乐部是以会员制经营为主要模式,其次是配套散客的运营模式,经营内容丰富,在宣传方式上主要运用了网络营销途径同时需招募一些丰富理论知识和俱乐部运营管理专业人才以推动俱乐部的发展同时应加强力度对外宣传。
The paper mainly adopts the method of literature,expert interview and field investigation.The operation of Wujiaqu city equestrian club was investigated.The results show that the site scale and supporting facilities of Wujiaqu city Hengshang Bojun Club are relatively perfect,but the site development and utilization are affected by the season or the weather,and the site is idle,which leads to waste.The influence of the club's coaches on the equestrian club is very important.The conditions and qualifications of the coaches of the club basically meet the requirements of the club.The club takes membership operation as the main mode,followed by supporting individual customer operation mode,with rich business contents.In terms of publicity methods,network marketing approaches are mainly used,and some rich theoretical knowledge and professional talents in club operation and management should be recruited to promote the development of the club,and meanwhile,external publicity should be strengthened.
作者
向文婷
张娟辉
Xiang Wenting;Zhang Juanhui(College of Physical Education,Xinjiang Normal University,Urumqi Xinjiang 830054,China;Sports Department,Xinjiang University of Finance and Economics,Urumqi Xinjiang 830054,China)
出处
《武术研究》
2019年第8期154-156,共3页
Wushu Studies
