摘要
在以移动互联网技术为支撑的传播环境下,媒介融合不断升级,以全媒体整合性布局、全产业链衍生为传播价值起点的新型游戏传播范式,正在全面取代传统的游戏传播范式。在此转型过程中,游戏传播价值链中的核心IP、文化圈层与媒介生态成为关键点。手机游戏《阴阳师》即以小说IP为基础,以二次元文化为传播圈层,通过互动性极强的游戏形式营造出持续发展的文化传播媒介生态。
In the communication environment supported by mobile Internet technology,the media convergence is upgrading constantly,and the new game communication paradigm,which starts with the integrated layout of the whole media and the evolution of the whole industry chain,is replacing the traditional game communication mode in an all-round way.In the process of the transformation,the core IP,cultural circle and media ecology in the value chain of game communication have become the key points.The mobile game“Onmyoji”is based on its novel IP and takes the two-dimension culture as the communication circle.It creates sustainable cultural media ecology through highly interactive game form.
作者
付晶晶
FU Jingjing(School of Culture Media and Law,Fuqing Branch of Fujian Normal University,Fuzhou 350300,China)
出处
《南京邮电大学学报（社会科学版）》
2019年第4期67-75,共9页
Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)
