摘要
目的为国内制药行业中小型合同研究组织(CRO)企业制订发展战略提供建议。方法通过了解当前制药行业CRO企业的发展现状,并进行SWOT分析,提出适合国内中小型CRO企业发展的战略建议。结果与结论我国制药行业中小型CRO企业应根据自身业务情况选择适合的发展定位,与其他CRO企业形成联盟,扩大经营范围,提高自身财力和业务水平。
Objective To provide suggestions for the development strategy of small and medium-sized Contract Research Organization(CRO)enterprises in the field of domestic pharmaceutical industry.Methods Through understanding the development status of CRO enterprises in the pharmaceutical industry,SWOT analysis was carried out,and strategic suggestions for the development of small and medium-sized CRO enterprises in China were put forward.Results and Conclusion In the field of pharmaceutical industry in China,the small and medium-sized CRO enterprises should select suitable development orientation in accordance with their own operation conditions,ally with other CRO enterprises,extend their business scope and improve their own financial and business level.
作者
阎松
陈玉文
YAN Song;CHEN Yuwen(School of Business Administration,Shenyang Pharmaceutical University,Shenyang,Liaoning,China 110016)
出处
《中国药业》
CAS
2019年第22期1-4,共4页
China Pharmaceuticals
基金
辽宁省教育厅高校基本科研项目[2017WZD02]
关键词
制药行业
合同研究组织
中小型CRO企业
发展现状
SWOT分析
战略建议
pharmaceutical industry
Contract Research Organization
small and medium-sized CRO enterprises
development status
SWOT analysis
strategic suggestions
