摘要
以工匠精神的传承文化创意设计为目的,设计开发出传统旅游文化创意产品,突出江苏的品牌文化内涵特色与地域特色,有大的发展前途。采用实践研究法、问卷调查法、文献资料法分析了目前旅游文创产品市场现状。旅游产品购买受众不仅仅是购买一个特色产品,而是通过购买旅游文创产品留住心灵深处的一个美好回忆,用来表达增加旅游的情趣和喜欢的满足感。工匠精神传承下的创意旅游产品设计要具有独创性和纪念意义,工匠精神文化传承下的旅游产品有很大的受众市场,结合地域文化特色民间艺术,设计开发优秀文创产品。
To design and develop traditional tourism cultural creative products for the purpose of carrying forward cultural and creative design of artisan spirit,and to highlight the characteristics of Jiangsu brand culture connotation and regional characteristics,and have a great future for development.The present market situation of tourism cultural and creative products is analyzed by means of practice research,questionnaire survey and literature.The audience for the purchase of tourism products is not only the purchase of a special product,but also the purchase of tourism cultural and creative products to retain a beautiful memory in the heart,used to express the satisfaction of increasing the interest and love of tourism.The creative tourism product design under artisan spirit inheritance should have originality and commemorative significance.The tourism product under artisan spirit culture inheritance has a large audience market,combining regional cultural characteristics and folk art,and designing and developing excellent cultural and creative products.
出处
《设计》
2019年第21期122-124,共3页
Design
基金
江苏高校哲学科学研究基金(项目编号2017SJB1109)成果
关键词
工匠精神
江苏
旅游文创产品
Craftsman spirit
Jiangsu
Tourism cultural products
