摘要
以中美贸易战对国际物流企业的影响为切入点,构建了国际物流企业客户群分类模型及客户群“金字塔”动态变化模型,并在此基础上探索买方市场中国际物流企业客户管理及客户群“金字塔”拓展策略。
With the influence of the Sino-US trade war on international logistics enterprises as the point of departure,we built the classification model of the customer base of international logistics enterprises and the pyramid dynamic change model of the customer base,on the foundation of which,we explored the practice of customer management of international logistics enterprises in the buyer's market,as well as the pyramid strategy to expand the customer base.
作者
王明严
李芸嘉
Wang Mingyan;Li Yujia(Hainan College of Economics&Business,Haikou 571127,China)
出处
《物流技术》
2019年第11期21-24,45,共5页
Logistics Technology
基金
2018年海南省哲学社会科学规划课题（HNSK（YB）18-74）阶段性研究成果
关键词
中美贸易战
物流企业
客户管理
Sino-US trade war
logistics enterprise
customer management
