摘要
随着手机的普及与教学观念的转变,传统教学模式面临严峻的挑战,课堂教学已经不再是获取知识的唯一渠道。随着网络的快速发展,线上教学越发地被学生接受,因此,线上线下相结合的混合式教学模式改革势在必行。文章以《汽车营销》课程为研究主体,针对其传统教学模式的不足,对其混合式教学模式进行改革探索,旨在解决本课程当前教学困境,提高学生学习积极性和教师教学效果。
With the popularization of mobile phone and the change of teaching concept,the traditional teaching mode is facing a severe challenge.Classroom teaching is no longer the only way to obtain knowledge.With the rapid development of the network,online teaching is more and more accepted by students.Therefore,the reform of mixed teaching model is imperative.Aiming at the deficiency of its traditional teaching mode,this article takes the course of automobile marketing as the main body,and explores its mixed teaching mode in order to solve the current teaching difficulties of this course,and improve the students’ learning enthusiasm and the teaching effect of teachers.
作者
吴云
Wu Yun(Shandong Huayu University of Technology,Shandong Dezhou 253034)
出处
《汽车实用技术》
2019年第22期201-202,共2页
Automobile Applied Technology
基金
2018年度教育教学与新工科研究项目——“《汽车营销》课程混合式教学模式改革研究与应用”(项目编号:2018JG18)的阶段性研究成果
关键词
汽车营销
传统教学模式
混合式教学模式
Automobile marketing
Traditional teaching mode
Mixed teaching mode
