摘要
近几年来,短视频的发展满足了受众碎片化的阅读需求,其对城市形象的塑造作用日益彰显。短视频打造出不少“网红”城市,其中的传播机理和传播效果值得研究。本文使用巴赫金的狂欢理论对西安城市形象短视频进行研究,探讨短视频对城市形象推广和传播的要旨。
In recent years,the development of short videos meets the needs of audience’s fragmented reading,and its role in shaping the city image is increasingly prominent.Short videos have created many“Internet-famous”cities,among which the transmission mechanism and effect are worth studying.This paper uses Bakhtin’s Carnival Theory to study the short video of Xi’an’s city image,and discusses the essence of short video in promoting and spreading the city image.
作者
党东耀
刘迎雪
DANG Dong-yao;LIU Ying-xue(School of Journalism and Communication,Zhengzhou University,Zhengzhou 450001)
出处
《广西职业技术学院学报》
2019年第5期117-121,4,共5页
Journal of Guangxi Vocational and Technical College
关键词
狂欢理论
网红
短视频
城市形象
Carnival Theory
Internet-famous
short video
city image
