摘要
随着现代社会信息化水平的不断提高,人们的娱乐生活越来越丰富,以直播、新媒体为代表的多种媒体形式横空出世,给传统城市电视台媒体行业带来了巨大冲击。如今网络平台的直播节目形态深受观众喜爱,所以电视台在媒体节目策划与输出方面也需要对这种新的媒体生态进行研究。对当前直播生态下节目特点以及对电视台媒体行业带来的挑战进行分析,并结合长春广播电视台娱乐频道的《优游行》节目分析直播生态下城市台电视节目新路径及相关策略。
With the continuous improvement of the information level of modern society,people's entertainment life is becoming more and more abundant.A variety of media forms represented by online live broadcasting and new media are born,which has brought great impact to the traditional urban TV industry.The live broadcasting provided by online media platforms is very popular among the audience.Therefore,TV stations should also study this new media ecology in terms of program planning and output.This paper analyzes the characteristics of current online live broadcasting and the challenges brought by the traditional TV industry,and combine the Changchun Radio and Television Entertainment Channel's"Excellent Parade"program to analyze the new path and related strategies of the urban TV program under the live broadcast.
作者
安晓峰
AN Xiaofeng(Changchun Radio and Television Station,Changchun 130000,China)
出处
《中国有线电视》
2019年第11期1268-1270,共3页
China Digital Cable TV
关键词
直播生态
城市台
电视节目
新路径
Live ecology
urban TV station
TV program
new approach
