摘要
指出了2022年北京冬季奥运会和2020年内蒙古第十四届冬运会的举办,会使冰雪运动更受公众的欢迎。内蒙古冰雪资源丰富,有独特的优势去开展冰雪体育旅游活动,但发展中仍存在诸多问题。采用问卷调查法和比较分析法探究了内蒙古美林谷滑雪场冰雪体育旅游产业的发展现状、实地调查消费需求。结果显示:内蒙古冰雪活动发展环境良好,冰雪旅游消费活动显著,但在冰雪体育旅游发展过程中仍存在基础设施有缺陷、配套设施不齐全、自我营销不到位等问题需要解决。基于此,提出了完善滑雪场基础设施建设、提升产业服务水平、增强产品营销能力等发展策略,以更好地促进冰雪体育旅游产业发展。
The 2022 Beijing Winter Olympics and the 14 th Winter Games in Inner Mongolia will make the snow and ice sports more popular with the public. Inner Mongolia is rich in ice and snow resources, whichhas a unique advantage to carry out snow and ice sports tourism activities, but there are still many problems in the development. The research uses questionnaire survey and comparative analysis to explore the development of ice and snow sports tourism industry in Merrill Valley ski resort in Inner Mongolia, and investigate the consumption demand on the ground. The results show that the development environment of ice and snow activities in Inner Mongolia is good;the consumption activities of ice and snow tourism are remarkable, but there are still problems such as defects in infrastructure, incomplete supporting facilities and inadequate self-marketing in the process of snow and ice sports tourism. The research proposes to improve the infrastructure construction of ski resorts, improve the level of industrial services, and enhance product marketing ability, so as to better promote the development of ice and snow sports tourism industry.
作者
刘妙妙
石小亮
刘桓辰
Liu Miaomiao;Shi Xiaoliang;Liu Huanchen(College of Economics and Management,Shenyang Agricultural University,Liaoning,Shenyang,110866,China)
出处
《绿色科技》
2019年第21期221-224,共4页
Journal of Green Science and Technology
基金
辽宁省社会科学规划基金项目(编号:L17CGLO08)
辽宁省教育厅人文社会科学研究项目(编号:WSNYB201602)
沈阳农业大学博士后科研启动基金(编号:770218007)
沈阳农业大学经济管理学院国家基金培育项目(编号:JGPY20170203)
关键词
冰雪体育旅游
美林谷
滑雪场
旅游模式
ice and snow sports tourism
merrill valley
ski resorts
travel mode
