摘要
信息技术和互联网发展日新月异,人类社会全面进入更加快速便捷的微媒体时代。在微媒体时代背景下,以微博、微信为代表的各种微媒体改变了乡村旅游传统的营销模式、消费模式和经营方式,带动了乡村旅游产业链条延伸拓展,为乡村旅游产业转型发展提供了新平台和新支撑。同时,乡村旅游存在智慧化水平不高,在线化营销、社群化运营、资源整合开发不够等问题。因此,应通过创新政策支持方式,加快智慧乡村建设,搭建开放合作平台,提升旅游官网水平,加强专业人才支撑等途径有效促进乡村旅游产业发展,从而提高乡村居民的经济收入,真正实现乡村振兴。
With the rapid development of information technology and the Internet,human society has entered a more rapid and convenient era of micro media.In the era of micro media,various micro media represented by microblogs and We Chat,have changed the traditional marketing model,consumption model,and management mode of rural tourism,promoted the extension and expansion of the rural tourism industry chain,and provided a new platform and support for the transformation and development of rural tourism industry.At the same time,there are some problems in rural tourism,such as low level of intelligence,insufficiency of online marketing,community-based operation,and resource integration and development.Therefore,we should accelerate the construction of smart countryside,build an open cooperation platform,improve the level of tourism official website,strengthen the support of professional talents and other ways to effectively promote the development of rural tourism industry,so as to improve the economic income of rural residents and truly realize the revitalization of rural areas.
出处
《中州学刊》
CSSCI
北大核心
2019年第12期42-47,共6页
Academic Journal of Zhongzhou
关键词
微媒体时代
乡村旅游
互联网
发展模式
micro media era
rural tourism
Internet
development model
