摘要
联合广告公司是1930年7月1日由张竹平的"联合广告顾问社"、郑耀南的"耀南〃、姚君伟的"商业"与大〃、陆梅僧的"大华"五家广告社合组成立的广告公司。其职员及工役不过50余人(1936),但是造就了徐百益、丁浩、张雪父、陆禧逵、张以恬、柴扉、周冲、马瘦红、王通以及郑孝纶、叶心佛、赵锡奎.
Through reviewing the new relevant literatures,the paper summarizes the experiences of advertising design training of Consolidated National Advertising Co.(1930-1945),through the factors that training ideas,contents and methods,operation and management.It differents from the College Design Education of the West,and can be seen a higher beginning in Chinese Advertising Design Training history.
出处
《上海工艺美术》
2019年第4期103-105,共3页
Shanghai Arts & Crafts
基金
2019年度教育部人文社会科学研究青年基金项目(19YJC760142)
江苏省教育科学“十三五”规划体卫艺专项课题(T-a/2018/04)
