摘要
基于演化博弈模型理论与方法对电子商务平台下B2C物流服务供应链协同合作动态演变规律进行了论证。研究结果显示物流服务供应链协同产生的额外收益、激励水平、物流服务企业自身运作成本以及物流企业的相互依赖程度都对物流服务供应链的协同运作有着重要的影响。因此要促进B2C物流服务供应链运作,必须基于物流服务供应链协同影响因素建立相应的协同运作机制。
Based on the theory and method of the evolutionary game model,we demonstrated the dynamic evolution pattern of the B2C logistics service supply chain collaboration on an e-commerce platform,the result of which showed that the additional benefits generated from the collaboration of the logistics service supply chain,incentive levels,and the operating costs of the logistics service enterprises themselves,as well as the degree of interdependence of the logistics enterprises all had important effects on the collaborative operation of the logistics service supply chain.Therefore,to promote the operation of the B2C logistics service supply chain,it is necessary to establish a corresponding collaborative operation mechanism based on the factors affecting the collaboration of the logistics service supply chain.
作者
孙鹏
Sun Peng(Hunan University of Commerce,Changsha 410205,China)
出处
《物流技术》
2019年第12期93-96,共4页
Logistics Technology
基金
湖南省社会科学基金项目（16YBA227）
湖南省教育厅优秀青年项目（15B130）
关键词
物流服务供应链
协同
演化博弈
B2C
logistics service supply chain
collaboration
evolutionary game
B2C
