摘要
【目的/意义】通过分析农产品O2O电商模式发展制约因素,探讨“互联网+”O2O模式创新面临的机遇与挑战,为助推现代农业发展提供参考借鉴。【方法/过程】运用文献分析法概述国内外农产品O2O电商模式发展现状,分析阻碍农产品O2O模式发展的主要因素,提出模式创新的对策与建议。【结果/结论】物流体系不完善、专业技术人才匮乏、农产品质量难管控、电商平台建设迟缓、信息服务体系不健全是制约农产品O2O模式发展的主要因素。加大政府扶持力度、拓展O2O电商功能、加强质量安全管控、加速农商人才培养、完善物流体系建设是农产品O2O模式健康持续发展的重要保障。
【Objective/Meaning】By analyzing the restricting factors of the development of O2O e-commerce model of agricultural products,the opportunities and challenges faced by the innovation of“Internet+”O2O model were discussed,thus to provide references for boosting the development of modern agriculture.【Methods/Procedures】Based on literature analysis method,the development status of O2O e-commerce model of agricultural products at home and abroad was summarized,and the main factors hindering the development of O2O model of agricultural products were analyzed,and then the countermeasures for model innovation were put forward.【Results/Conclusions】The main factors that restricted the development of O2O model of agricultural products included the imperfect logistics system,the lack of professional and technical talents,the difficulty in controlling the quality of agricultural products,the slow construction of e-commerce platform*and the imperfect information service system.Therefore,the countermeasures including increasing government support,expanding O2O e-commerce functions,strengthening the control of quality and safety,accelerating the cultivation of agribusiness talents,and improving the construction of logistics system were important guarantees for the healthy and sustainable development of the O2O model of agricultural products.
作者
王超
张海佳
郑海新
WANG Chao;ZHANG Hai-jia;ZHENG Hai-xin(Training Center of Fujian Academy of Agricultural Sciences/Institute of Digital Agriculture,Fuzhou,Fujian 350003,China)
出处
《台湾农业探索》
2019年第5期67-72,共6页
Taiwan Agricultural Research
基金
福建省属公益类科研院所基本科研专项(2018R1015-5)
福建省农业科学院科技创新团队项目(STIT2017-2-12)
福建省农业科学院数字农业科技服务团队项目(kjfw22)
