5Blain C, Levy S E, Ritchie J R B. Destination Branding:Insights and Practises from Destination Management Organizations [ J]. Journal of Travel Research,2005, (43) :328 - 338.
6Boo S, Busser J, Baloglu S. A Model of Customer-based Brand Equity and Its Application to Multiple Destinations [ J ]. Tourism Management,2009, (30) :219 - 231.
7Ekinci Y, Hosany S. Destination Personality : an Application of Brand Personality to Tourism Destinations [ J ]. Journal of Trav- el Research ,2006, (45) : 127 - 139.
8Gwinner K P, Eaton J. Building Brand Image through Event Sponsorship:the Role of Image Transfer[ J ]. Journal of Advertis- ing, 1999, (4) :47 -57.
9Gardner Burleigh B., Levy Sidney J. The Product and the Brand [ J]. Harvard Business Review, 1955, (3) :33 -39.
10Hankinson G. The Management of Destination Brands:five Guiding Principles Based on Recent Developments in Corporate Branding Theory [ J ]. Journal of Brand Management,2007, (3) :240 - 254.