摘要
随着全球经济一体化和现代科学技术的进步,"全球旅游目的地"发展为一种城市定位,入境旅游成为衡量一个城市国际化程度和国际知名度的重要指标,也反映了城市旅游业的国际竞争力。我国不少城市竞相开展全球旅游目的地建设,旅游市场发展环境变得复杂,竞争也更为激烈。近年,武汉频频露脸,成为国内外新老榜单的常客,城市的知名度与美誉度不断提高。随着全球化的发展和武汉国际化诉求的提升,打造全球旅游目的地城市成为武汉发展的重要抓手。本文针对武汉旅游目的地发展现状进行分析,建议武汉应制定全球旅游目的地城市建设战略的多元发展与错位竞争,谋求"一带一路"建设中"全球旅游环境治理倡导者"角色定位,同时,在探索国际旅游管理能力方面,贡献武汉智慧。
With the development of global economy and the advancement of modern science and technology,“global tourism destination”has developed into an urban orientation.Inbound tourism has become an important indicator to measure the degree of internationalization and international popularity of a city,and also reflects the international competitiveness of the city's tourism.Many cities in China are competing to develop global tourism destinations,and the development environment of the tourism market has become complicated and the competition has become more intense.The popularity and reputation of Wuhan have been continuously improved.With the development of globalization and the improvement of W uhans international appeal,building a global tourist destination city has become an important starting point for W uhans development.This paper analyzes the development status of W uhan,and suggests that Wuhan should formulate the diversified development and dislocation competition of the global tourism destination city construction strategy,and seek the role of“global tourism environmental governance pioneer”in“The Belt and Road”construction.
出处
《新闻春秋》
2019年第6期89-95,共7页
Journalism Evolution
基金
武汉商学院基金项目“基于国家旅游中心城市视域的武汉城市形象塑造研究”(批准号:2015KA003)
关键词
全球旅游目的地
武汉吸引力
优劣分析
旅游管理
城市形象
global tourism destination
Wuhan attraction
analysis of advantages and disadvantages
tourism management
city image
