摘要
民主模型改变了以往科学传播的单线模式,公众也参与到科学进程之中,其对科学议题的态度与讨论也进入科学传播范围之内。但在情感比事实更有影响力的后真相时代,由于公众对于科技发展可能带来潜在风险的恐惧情绪,使民主模型在很多有争议的科学议题讨论中并未实现其沟通交流的作用,而是将讨论、批评异化为无序争吵。民主模型之所以难以实现对话,除了情感因素之外,科学文本的隐喻解构与重新建构是公众理解科学问题的重要因素,应当解构科学隐喻、建构大众文本的科普文本,在科学文本的隐喻与建构中融通科学与人文,重塑科学传播的“情感米姆”,为民主模型对话提供一定的基础与理论支持。
The democratic model changes the previous single-line model of science communication,the public participates in the process of science,and their attitude and discussion of scientific issues also enter the scope of science communication.However,in the post-truth era,when emotions are more influential than facts,due to the public’s fear of the potential risks brought by the development of science and technology,the democratic model does not fulfill its role of communication in the discussion of many controversial scientific issues,but turn the dispute into a disorderly quarrel.Borrowing the“Meme theory”,this paper argues that the democratic model is difficult to achieve dialogue in addition to emotional factors,scientific texts metaphor to deconstruction and construction is an important factor of public understanding of science issues.The popular science text constructed by scientific metaphorshould be deconstructed,science and humanitiesshould be integrated in the metaphor and construction of scientific text,and“Emotional Meme”should be reshaped,to provide a basis for discussion in the dialogue of democratic model.
作者
王勇安
李雅静
WANG Yongan;LI Yajing(School of Journalism and Communication,Shaanxi Normal University,Xi’an 710119,China)
出处
《渭南师范学院学报》
2020年第2期57-62,共6页
Journal of Weinan Normal University
关键词
民主模型
后真相
隐喻认知
“情感米姆”
democratic model
post-truth
metaphorical cognition
“emotional meme”
