摘要
为研究采购策略对产品定价及订货水平的影响,本文在单制造商与两竞争零售商构成的分销供应链中,基于线性量折扣方案构建独立采购(D)、转售行为(S)及联合采购(U)3种采购策略下的利润模型,利用博弈论及最优化理论分析并比较不同采购策略下最优决策。结果表明:联合采购时初始批发价格始终大于独立采购时的取值。两零售商的订货水平不仅取决于折扣率,还取决于两零售商间的差异;一定条件下两零售商会采取相反的订货策略。独立采购与联合采购时零售商层的总订货量相等且均大于转售行为下的取值。对制造商而言,联合采购时其利润会达到最大,而两零售商利润的相对大小则与一定的阈值取值相关。
To study the impact of purchasing strategies on products’ pricing and order level,in a distribution supply chain consisting of a single manufacturer and two competing retailers,profit models based on linear quantity schedule are developed under three purchasing strategies which are independent purchasing(D),resell behavior(S)and integrated purchasing(U).Using game theory and optimization theory to analyze and compare the optimal decisions under different purchasing strategies.The results show that initial wholesale price is greater under integrated purchasing than independent purchase.The order levels of two retailers depend not only on the rate of discount but also on the difference between them.Two retailers would adopt the opposite ordering strategy under certain condition.The total order quantity of retailers under independent purchasing is same as integrated purchasing,which is larger than the mount under resell behavior.The manufacture could produce maximum profit under integrated purchasing,while the relative sizes of two retailers’ profits are related to a certain threshold.
作者
杨天剑
田建改
Ruhai Wu
Yang Tianjian;Tian Jiangai;Ruhai Wu(School of Economics and Management,Beijing University of Posts and Telecommunications,Beijing 100876,China;DeGroote School of Business,McMaster University,Canada L8S 1A1)
出处
《工业技术经济》
CSSCI
北大核心
2020年第3期57-64,共8页
Journal of Industrial Technological Economics
基金
国家自然科学基金资助项目“典型供应链结构抗风险能力仿真评价与控制论分析”(项目编号:71001010)
国家社会科学基金重点项目“企业自营及合作网络商城的消费者偏好、选择机理及发展策略研究”(项目编号:17AGL026)
关键词
分销供应链
数量折扣
采购策略
转售行为
最优化理论
博弈行为
distribution supply chain
quantity discount
purchasing strategy
resell behavior
optimization theory
gambling behavior
