摘要
基于深圳市福田区188名读者的调查数据,采用Logit二元回归模型对公共图书馆数字推广的影响因素进行了研究。结果表明:读者具有较高水平的数字阅读意愿。数字资源数量、阅读交流互动、资源使用权限、功能丰富性、操作简易性对数字阅读推广具有显著正向影响,个人信息泄露、遭受经济损失、阅读软件中毒对其具有显著负向影响。
Based on the survey data of 188 readers in the Futian district,Shenzhen city,this paper adopts Logit binary regression model to study the influence factors of digital promotion of public libraries.The results show that readers have a higher level of digital reading intention.The number of digital resources,reading communication and interaction,the right of using resource,function richness and operation simplicity have significant positive influences on digital reading promotion,while personal information disclosure,economic loss and reading software poisoning have significant negative influences on it.
出处
《四川图书馆学报》
2020年第1期60-63,共4页
Journal of The Library Science Society of Sichuan
