摘要
[目的/意义]探讨高校图书馆如何在大数据、新媒体时代,改变当前古籍阅读冷清的现状,提升古籍阅读推广服务的效果。[方法/过程]分析古籍文献阅读冷清现状的原因,从主动服务、个性化服务、泛在化服务、人性化服务四个方面介绍聊城大学图书馆古籍阅读推广的案例。[结果/结论]结合聊城大学图书馆的实践,提出高校图书馆古籍阅读推广服务效果提升的几条策略:馆员的自我提升、读者群的准确分类分析、精准化服务、服务内容和服务方式的持续创新。
[Purpose/significance]In order to enhance the effectiveness of the ancient books reading promotion service,this paper explores how academic libraries can change the low reading intentions of ancient books in the era of big data and new media.[Method/process]This paper analyses the reasons for the low reading intention of ancient books and literature,and introduces the cases of ancient books reading promotion in Liaocheng University Library from providing active,personalized,ubiquitous and humanized services.[Result/conclusion]Combining with the practice of Liaocheng University Library,this paper puts forward several strategies for improving the effectiveness of ancient book reading promotion service in academic libraries:librarians’self-improvement,accurate classification and analysis of readers,precision services,continuous innovation of service contents and service modes.
作者
刘敏
赵国强
Liu Min;Zhao Guoqiang(Liao Cheng University Library,Liaocheng 252059,China)
出处
《图书情报研究》
2020年第1期46-51,共6页
Library and Information Studies
关键词
高校图书馆
古籍
阅读推广
新媒体
academic library
ancient books
reading promotion
new media
