摘要
中国新闻传媒业融合发展的现状为:报纸作为传统媒介业态总体呈现大幅收缩态势,报社作为媒体组织部分实现了成功转型发展;中央级全国性主流报纸融合改革发展步伐较快,初步实现全媒体发展目标;省级党报集团积极向全媒体转型,大多数处于迈向成功的艰难阶段;地市级党报市场驱力失速,基本靠财政支撑;晚报、都市报全面衰退,积极转型客户端;县级报纸在行政力量助推下,迅速向融媒体中心转型;行业性专业性报纸生存压力相对较小,总体改革转型不迫切;传统门户网站影响力进一步减弱,作为一种媒介业态,市场竞争能力风光不再;BAT等商业头部平台具有强大的媒介功能,掌握了信息传播渠道与呈现方式话语权;短视频新媒体蓬勃发展,成为主要信息传播业态;手机客户端平台席卷移动传播,成为报业融合改革发展的第一抓手;自媒体野蛮生长,社交媒体泥沙俱下,人们处于观念空前芜杂、信息冗余的时代。
The current trends in the integration and development of China's news media industry are as follows:The newspaper which represents the traditional media industry has shrunk substantially in general while the media organization has transformed and developed successfully;The national mainstream newspapers at the central level have made rapid progress in integration,reform and development,which means they have preliminarily achieved the goal of all-media development;The provincial Party Newspaper Groups are trying to transform to all-media actively but most of them are in a difficult position to achieve success because market as the driving force for the survival of local and municipal Party newspapers has stalled and they are basically living on financial fund;The evening newspapers and urban newspapers have declined in an all-round way and actively seek to attract mobile clients;The county-level newspapers has rapidly transformed to integrated media center with the help of administrative forces;The professional newspapers do not face immediate survival pressure so their desires in transformation are not urgent;The influence of traditional portals is further weakened and no longer as competitive as they used to be;The commercial leading platforms such as BAT have powerful media functions and have mastered the discourse power of information communication channels and presentation methods;The short videos have flourished and become the main information communication format;The mobile phone client platforms have permeated mobile communication and become the lifeline in the integration,reform and development of the newspaper industry;Users are overwhelmed unprecedently by fragmented and redundant information with the explosive growth of the we-media and social media.
作者
刘建华
LIU Jian-hua(School of Arts,Anhui University of Finance and Economics,Bengbu 233030,China;Media Research Institute,Chinese Academy of Press and Publication,Beijing 100073,China)
出处
《编辑之友》
CSSCI
北大核心
2020年第2期23-30,共8页
Editorial Friend
关键词
新闻传媒业
融合发展
基本现状
news media industry
integration and development
basic status quo
