摘要
信息时代背景下,电商网络已经无处不在,深入到了人们生活的方方面面,融入了生活的各个细节,影响着人们的生活习惯和生活方式。转变销售战略、拓展食用菌电子商务思路,是当前食用菌生产企业的当务之急。
China is a large country producing edible fungi in the world. The annual output of edible fungi accounts for more than half of the world’s output. However, the domestic consumption market is very limited and the demand is seriously insufficient. Therefore, it is necessary to actively expand the sales channels and seize the sales market. Under the background of the information age, e-commerce networks have been everywhere. They have penetrated into all aspects of our life, integrated into every detail of our life, and influenced people’s living habits and lifestyles. Changing the sales strategy and expanding the ecommerce thinking of edible fungi are the top priorities of edible fungi production enterprises.
作者
王磊
刘彦平
WANG Lei;LIU Yan-ping(Hebei Institute of Communication,Shijiazhuang 051430,China)
出处
《中国食用菌》
北大核心
2020年第1期175-177,共3页
Edible Fungi of China
基金
2017年河北省教育厅项目(2017CXCY277)
关键词
电子商务平台
食用菌
市场分析
e-commerce platform
edible fungi
market analysis
