摘要
通过分析公共图书馆阅读推广活动现状发现其存在的问题,指出阅读推广活动绩效评估的必要性和意义。提出基于成本效益视角评估公共图书馆阅读推广活动绩效,在明确活动的成本及效益要素基础上,以沧州市图书馆举办的竞赛类阅读推广活动为例阐述绩效评估指标体系的建立,量化、分析成本和效益要素,明晰影响活动绩效的关键因素,以期为公共图书馆阅读推广活动研究提供理论支持和参考借鉴。
The article analyzes the current situation of reading promotion activities in public libraries and finds out the problems,and points out the necessity and significance of the performance evaluation of reading promotion activities.The article puts forward the performance evaluation of reading promotion activities of public library based on the cost-effectiveness view.It defines the cost and effectiveness factors of the activity,and constructs an performance evaluation indicator system taking competitive reading promotion activities in Cangzhou library as an example.It quantifies and analyzes and compares the cost and effectiveness,clarifies the key factors affecting the performance of the activities,hopes to provide theoretical support and reference for future research on reading promotion activities in public library.
作者
宋兆凯
杜二梅
董艳丽
Song Zhaokai;Du Ermei;Dong Yanli
出处
《图书馆工作与研究》
CSSCI
北大核心
2019年第12期48-54,共7页
Library Work and Study
基金
中国图书馆学会阅读推广课题“图书馆阅读推广活动评价与绩效研究”（课题编号：YD2018A01）研究成果之一
关键词
公共图书馆
阅读推广
绩效评估
成本效益分析
Public library
Reading promotion
Performance evaluation
Cost-effectiveness analysis
