摘要
随着互联网时代移动支付的不断普及,经济高速发展,人们处在一个发展越来越迅速的时代。与此同时,人们的饮食模式也开始趋向于“快”餐式,而因此产生的外卖也渐渐被大众接受,尤其受到大学生的青睐。在中国,大学生是一个独特又复杂的巨大消费群体,其消费行为在一定程度上会影响中国的经济发展。本文以山东工商学院的学生为例通过实地调研,考察数据来分析大学生外卖消费现状和影响因素,并据此向有关群体给出合理化的建议。
With the constant popularization of mobile payment in the Internet era and the rapid development of the economy,people are in an increasingly rapid era.At the same time,people's eating patterns have also begun to move toward“quick”meals,and the resulting takeaways have gradually been accepted by the general public,especially among college students.In China,college students are a unique and complex huge consumer group,and their consumption behavior will affect China's economic development to a certain extent.This article takes the students of Shandong Institute of Business and Technology as an example to analyze the current situation and influence factors of takeaway consumption of college students through field surveys and survey data,and to give reasonable suggestions to relevant groups.
作者
钟湘菲
白千文
Zhong Xiangfei;Bai Qianwen(Shandong Institute of Business and Technology,Yantai 264026,Shandong)
出处
《江苏商论》
2020年第3期23-25,共3页
Jiangsu Commercial Forum
关键词
高校外卖
消费
大学生因素
分析
university takeaway
consumption
college student factors
analysis
