5Afrasiabi Rad, A., & Benyoucef, M. A Model for Understanding Social Cozr, merce [ J ]. Journal of Information Systems Applied Re- search, 2011, 4 (2): 63-73.
6Kang, Y.R.K., & Park, C.P.C.. Acceptance factors of Social shopping, 11a' Inte~aaational Conference on Advanced CommunicationTechnology [J]. Ptloenix Park, Korea, 2009, (3).
7Marsden, P. Social commerce: Monetizing social media. Syzygy Group, 2010.
8Cecere, L. Rise in social conmerce [ EB ]. http: // www. altimeter- group, corn/2010/11/pioneers- on- the - move - rise- of- social - commerce, html , 2010.
9Gatautis R, Mcdziausiene A. Factors Affecting Social Commerce Ac- ceptance in Lithuania [J]. Procodia- Social and Behavioral Sciences, 2014, 110: 1235-1242.
10Hajli M. Social commerce Adoption Model [C]. the UK Academy of Infommtion Syslems Conference. UK: University of Oxford, 2012: 1 - 26.
