摘要
信息技术的进步发展加快了融媒体时代的到来,广播电视台如果不能适应融媒体时代的变化趋势,不能有效融合新媒体技术,将难以实现健康可持续发展。本文围绕新形势下广播电视台融媒体技术开展论述,阐述广播电视台常见的几种融媒体技术形式,并在基础上探析广播电视台融媒体技术发展方向及对策,以供参考。
The development of information technology has accelerated the coming of the age of integrated media. If radio and television stations cannot adapt to the changing trend of the era of integrated media and effectively integrate new media technologies, it will be difficult to achieve healthy and sustainable development. This paper discusses the media technology of radio and television stations under the new situation, expounds several common forms of media technology of radio and television stations, and explores the development direction and countermeasures of media technology of radio and television stations on the basis of this, for reference.
作者
苏平波
SU Pingbo(Shanxi broadcasting and television station,Taiyuan 030001,China)
出处
《电视技术》
2019年第14期52-54,共3页
Video Engineering
关键词
融媒体技术
广播电视台
发展策略
integrated media technology
radio and television stations
the development strategy
