摘要
研究消费者对碳标签蔬菜的认知和购买意愿,对推进低碳蔬菜生产,有效发展低碳蔬菜市场,促进农业节能减排,以及推进都市现代绿色农业的发展具有重要意义。采用Logit回归模型,分析影响碳标签蔬菜认知和购买因素,发现性别、是否有未成年子女、消费习惯、环保意识会对碳标签蔬菜的认知产生较显著的影响;受教育程度、消费习惯、环保意识、碳标签蔬菜认知水平会显著影响消费者是否愿意购买碳标签蔬菜,最后基于研究结论提出相关政策建议。
It is of great significance to study consumers'cognition and purchase intention of carbon-labeled vegetables to promote the production of low-carbon vegetables,effectively develop the market of low-carbon vegetables,promote agricultural energy conservation and emission reduction,and promote the development of modern urban green agriculture.The Logit regression model was used to analyze the factors affecting the cognition and purchase of carbon-labeled vegetables,and it was found that gender,the presence of minor children,consumption habits and environmental awareness would have a significant impact on the cognition of carbon-labeled vegetables.Education level,consumption habit,environmental awareness and cognition level of carbon-labeled vegetables significantly influenced whether consumers were willing to buy carbon label vegetables.Finally,relevant policy suggestions were proposed based on the research conclusions.
作者
吕亚东
马佳
马莹
张孝宇
LV Ya-dong;MA Jia;MA Ying;ZHANG Xiao-yu(Economics and Management School,Shanghai Ocean University,Shanghai 201306,China;Shanghai Academy of Agricultural Sciences,Shanghai 201403,China)
出处
《中国食物与营养》
2020年第2期52-57,共6页
Food and Nutrition in China
基金
上海市软科学研究重点项目“上海都市农业众创空间发展模式及对策研究”(项目编号:17692105600)
上海市哲学社会科学规划一般项目(项目编号:2017BGL020)
上海鲜食玉米产业技术体系(项目编号:沪农科产字(2017)第10号)
关键词
碳标签
消费意愿
消费者认知
低碳
carbon label
consuming willingness
consumer cognition
low carbon
