摘要
消费分层能否对老年人保健品消费偏好产生影响?如果不能,影响老年人保健品消费偏好的因素又是哪些?基于全国2786份问卷调查所得数据,通过相关性分析发现,消费分层并不能对老年人保健品消费偏好产生影响。为进一步探索影响老年人消费偏好的自身影响因素,利用二元Logistic方法,对设定的自变量和因变量进行回归分析,发现如下结论:老年人年龄越大,对保健品消费的偏好程度越低;老年人健康状况并不影响其保健品消费的偏好;老年人文化程度越高,对保健品消费的偏好越高;老年人医疗保险参与情况与保健品消费偏好之间具有一定的关系,参加医疗保险的老年人更倾向于购买保健品;子女对老年人经济支持的程度越高,老年人就越偏好于保健品的消费。基于此,提出如下建议:防止中低收入老年人群体陷入保健品消费陷阱、加强对低龄老人保健品消费行为的引导、注重从心里健康角度引导老年人消费行为、优化药品与保健品关系宣传的方式。
Can consumption stratification have an impact on the consumption preferences of health care products for the elderly?Based on the data of 2,786 questionnaires across the country,the correlation analysis found that consumption stratification did not produce desired preferences for health care products.The analysis applying the binary logistic method found that the older the elderly,the lower they preferred health products;the health status of the elderly did not affect their preferences;the higher the educational level of the elderly,the higher the preference for health products;the elderly with the medical insurance were more inclined to consume health products;the higher the degree of financial support from children to the elderly,the more the older people preferred the health care products.Based on these findings,this paper suggested that the middle-low income elderly population be prevented from falling into the trap of health care products consumption,the guidance of the consumption of health care products be strengthened,the consumption of health care products be guided from the perspective of mental health,and the publicity of the relationship between medicines and health products be optimalized.
作者
曲绍旭
QU Shao-xu(School of Public Affairs,Nanjing University of Science and Technology,Nanjing,Jiangsu,210094)
出处
《新疆大学学报（哲学社会科学版）》
CSSCI
2020年第1期20-30,共11页
Journal of Xinjiang University(Philosophy and Social Sciences)
基金
教育部人文社会科学研究项目“城市居家养老服务供需平衡路径的优化研究”（19YJC840033）
国家社科基金重大项目“实现积极老龄化的公共政策及其机制研究”（17ZDA120）
南京理工大学自主科研专项项目“城市居家养老服务利用水平提升策略研究”（1191150642）
关键词
老年人
消费分层
趋同性
消费偏好
The Elderly
Consumption Stratification
Convergence
Consumer Preference
