摘要
互联网时代,高校网络营销课程实践教学面临着新的创新与挑战。文章通过对网络营销实践教学现状的分析,提出将传统的网络营销理论知识与速卖通实际运营相结合,探索以速卖通店铺运营和校企合作为载体的网络营销知识教学新模式。
The age of the Internet,E-Marketing course practice teaching is facing new challenges and innovation.Through the analysis of present status of the practice teaching of E-Marketing,this paper puts forward the combination of traditional theory knowledge of E-Marketing and the actual operation of AliExpress retail and explore to AliExpress store operations and university-enterprise cooperation as the carrier of E-Marketing knowledge teaching new pattern.
作者
池重
CHI Zhong(Tangshan Normal University,Tangshan,Hebei 063000,China)
出处
《教育教学论坛》
2020年第13期262-263,共2页
Education And Teaching Forum
基金
唐山师范学院2019年教育教学改革研究项目（2019JG007）
关键词
网络营销
实践教学
速卖通平台
E-Marketing
Practice teaching
Aliexpress platform
