摘要
运用认知语言学中的架构理论和刻意隐喻理论,对《人民日报》、新华社、央视新闻的官方微博和微信公众号中总计109907字的文本、76张图片和8个视频的语料进行量化统计和定性分析,发现这些关于抗击新冠肺炎疫情的报道通过图文等多模态形式,以中华民族命运共同体和人类命运共同体为主导,凸显战争、比赛、教育、团结、激励等架构,以“防控疫情是战争、比赛、大考”等刻意隐喻的方式,创设众志成城、团结抗疫的场景,嵌入一方有难八方支援中国特色的文化叙事。疫情报道中架构和刻意隐喻的使用有助于激发受众的积极情感,唤起集体主义价值观,构建民众统一的防疫认知体系,实现了引导公众舆论的功能。
Based on the micro-blogs and official wechat accounts of People’s Daily,Xinhua News Agency and CCTV News,this paper makes an quantitative and qualitative analysis of 109907 words,76 pictures and 6 videos in total within the framework of framing theory and deliberate metaphor theory.It is found that the reports on fighting against COVID-19 outbreak highlight the frames of war,competition,education,unity,cooperation and incentive in the multimodal texts with the community of shared future for the Chinese nation and mankind as the leading notions.The reports use deliberate metaphors,such as“the prevention and control of epidemic is war,competition and big test”to create a scenario of unity is strength and concerted epidemic prevention embedded in the cultural narratives with Chinese characteristics,namely,one in difficulty and all will support.The use of frames and deliberate metaphors in the reports plays a role in arousing positive emotions of the audience,the values of collectivism and the construction of unified cognitive system of epidemic prevention among the public to fulfill the function of guiding the public opinion.
作者
张薇
汪少华
ZHANG Wei;WANG Shao-hua
出处
《天津外国语大学学报》
2020年第2期114-127,F0003,共15页
Journal of Tianjin Foreign Studies University
基金
国家社会科学基金重点项目“习近平总书记语言风格研究”(18AYY022)
江苏省社会科学基金项目“‘一带一路’倡议下话语权构建的批评认知研究”(18YYB002)
第66批中国博士后科学基金面上资助项目“批评认知视角下官媒危机应对话语策略研究”(2019M661590)
江苏省“六大人才”高峰高层次人才项目“基于大数据的审计话语策略研究”(SZCY-004)。
关键词
新冠肺炎疫情
政务新媒体
架构
刻意隐喻
COVID-19 outbreak
government new media
frame
deliberate metaphor
