3Fishbein,M.Readings in Attitude Theory and Measure-ment[]..1975
4Utpal M Dholakia,R ichard P.Bagozzi,LisaK lein Pearo.A social influence model of consumerparticipation in network-and small-group-based virtual communities[].International Journal ofResearch in Marketing.2004
5Bloemer, J.,Ruyter, K. d.On the relationship between store image, store satisfaction and store loyalty[].European Journal of Marketing.1998
6Andreas M Kaplan,Michael Haenlein.Users of theworld,unite!The challenges and opportunities of So-cial Media[].Business Horizons.2010
7Mayhew, G. E,Winer, R. S.An empirical analysis of internal and external reference prices using scanner data[].Journal of Consumer Research.1992
8Hsu C.L,Liu C.C,Lee Y.D.Effect of Commitment and TrustTowards Micro-blogs on Consumer Behavioral Intention:A Re-lationship Marketing Perspective[].International Journal ofElectronic Business.2010
9Keller K.L,Aaker D.A.The impact of corporate marketingon a company’’s brand extensions[].Corporate Reputation Re-view.1998
10Jansen B.J,Zhang M.,Sobel K.et al.Twitter power:Tweets aselectronic word of mouth[].Journalof the American Society for Information Science and Technolo-gy.2009