摘要
长沙是湘绣的发源地,集湘绣的研发、生产、销售于一体,拥有着独特的湘绣文化。太平街坐落于长沙市老城区南部,是一条商业繁荣、游客众多的文化老街,主要以销售长沙当地特产、传统手工艺品、特色小吃等为主,极具湖湘文化魅力,吸引了许多外来游客。笔者以太平街为研究范围,对太平街区域内的湘绣销售情况进行了问卷调查,调查显示,太平街区域内的湘绣产品销售情况与湘绣产品的种类和游客群的构成特征关系密切。基于上述调查结果,笔者对当下的长沙地区湘绣销售的前景和未来湘绣文化产品的推广,进行了分析并提供了新的思路。
Changsha is the birthplace of Xiangxiu Embroidery.It integrates the research,development,production and sales of Xiangxiu Embroidery,and has a unique Xiangxiu Embroidery culture.Taiping Street is located in the southern part of the old city of Changsha.It is a culturally prosperous and tourist-rich old street.It mainly sells local special products,traditional handicrafts,and special snacks from Changsha.It has the charm of Huxiang culture and attracts many foreigners.Tourists.Taking the Taiping Street as the research scope,the author conducted a questionnaire survey on the sales of Xiangxiu embroidery in Taiping Street area.The survey showed that the sales of Xiangxiu embroidery products in Taiping Street area are closely related to the types of Xiangxiu embroidery products and the characteristics of the composition of tourists.Based on the above survey results,the author analyzed the current prospects of Hunan embroidery sales in Changsha and the future promotion of Hunan embroidery cultural products,and provided new ideas.
作者
张璐
Zhang Lu(Hunan Normal University,Changsha,Hunan,410081)
关键词
太平街
湘绣
旅游产品
市场调查
Taiping Street
Hunan embroidery
Tourism products
market research
