摘要
乡村振兴、传统文化传承与创新正作为推进全面建设小康社会的重要手段,在此大环境下,以文创作为手段,融合满足现代人审美诉求的“新匠人”理念,提出“文创+新匠人”乡村振兴创新模式。文章通过对此模式的分析和解读,以四川郫都区广福村的三产改造为例,运用“文创+新匠人”模式将新产品、新体验、新吃法融合于一,为中国乡村振兴的发展建设提供新的思路和新的方向。
Rural revitalization,transmission and innovation of traditional culture are important means to promote the construction of a well-off society in an all-round way.Hereby,cultural innovation plus"new craftsman"meeting the demands of modern people are promoted as a new mode of rural revitalization.By analyzing and interpreting this mode,taking the transformation of the third industry of Guangfu village in Pidu district of Sichuan province as an example,this paper takes a new look on the integration of new products,new experiences and new eating methods,provides new idea and new direction for the rural revitalization in China.
作者
贺小叶
韩波
He Xiao-ye;Han Bo(Sichuan Institute of Business and Technology,Chengdu,Sichuan,611745)
关键词
乡村振兴
文创
新匠人
广福村新模式
国潮风格
Rural Revitalization
Cultural Innovation
New Craftsman
Guangfu Village Mode
Guochao
