摘要
规模化和产业化的新农业生产形成具有市场层级的地方性大市场,而经营性小农户在对接这一大市场过程中存在困境,田间地头这种地域性小市场成为经营性小农户完成农产品交易的初级市场.在地域性小市场中,以本地经纪人为主的社会性中介发挥着重要作用,并在保护小农户的利益方面相比其他经济性中介取得更好的效果.本地经纪人与经营性小农户搭对子保证农产品销售;对农产品价格予以适当保护;协助树立品牌提升农产品价值,实现小农户农产品的市场化过程且适当保护小农户利益.社会性中介发挥作用的基础及其能力来源于熟人社会的作用机制:熟人社会中高密度的社会关系网络具有组织弹性,降低其与经营性小农户打交道的交易成本;并且将农产品市场的代理风险和交易风险约束在村庄内部伦理道德和村庄规范的框架之内;社会性中介是经营性小农户对接大市场的适当选择.
Large-scale and industrialized new agricultural production has resulted in large local markets,to which small-scale farmers confront great difficulties in becoming connected so that they turn to the regional small markets among the fields for small-scale tradings of agricultural products.In such small regional markets,social intermediaries based on local brokers play an important role and achieve better results than other eco nomic intermediaries.Brokers and small farmers pair up to ensure the sale of agricultural products,appropriate ly protect the price of agricultural products,help establish a brand to enhance the value of agricultural prod ucts,effectively link the marketization process of small farmers’agricultural products,and appropriately pro tect their interests.The basis and function of social intermediaries come from the mechanism of acquaintance society:The high-density social network in acquaintance society boasts organizational flexibility,which greatly reduces the transaction costs of dealing with small business farmers;The agency risk and trading risk of the market are constrained within the framework of the village’s internal ethics and norms.Social intermediaries are an appropriate choice for small-scale farmers to be connected to large markets.
作者
王秋月
WANG Qiu-yue(School of Law,Huazhong University of Science and Technology,Wuhan 430074,China)
出处
《农林经济管理学报》
CSSCI
北大核心
2020年第2期235-243,260,共10页
Journal of Agro-Forestry Economics and Management
基金
国家社会科学基金项目(17CSH071)。
关键词
社会性中介
经营性小农
经纪人
熟人社会
农民与市场
social intermediary
operational smallholder
broker
acquaintance society
farmers and market
