摘要
在跨境电子商务飞速发展背景下,突发的新冠肺炎疫情势必会对其产生影响。采用对比分析法,通过网络问卷调研获取454份样本,以湖北省为典型地区,其他省份为非典型地区,进行实证分析。研究结果表明:因为新冠肺炎疫情暴发,消费者对跨境电子商务需求增长,典型地区的增长效应低于非典型地区;供应商、消费者与政策因素对跨境电子商务起到显著的正向影响,其他因素不存在显著的正向影响;线下渠道与政府对交通管制与跨境电子商务存在负相关,且典型地区与非典型地区差异较明显。跨境电子商务发展趋向较好,新冠肺炎疫情为跨境电子商务带来发展契机,政府应发挥积极作用以推动跨境电子商务发展。
The COVID-19 epidemic is bound to have an impact on the development of cross-border e-commerce. Using the method of comparative analysis, 454 samples were collected through the online questionnaire survey. This paper carried out empirical analysis by taking Hubei province as the typical area and other provinces as the atypical area. The results show that COVID-19 epidemic outbreaks the growth of consumer demand for cross-border e-commerce, and the growth effect of typical regions is lower than that of atypical areas. Suppliers, consumers and policy factors have a significant positive impact on cross-border e-commerce, while other factors do not have significant positive effects. And the difference between typical area and atypical area is obvious. COVID-19 epidemic will bring opportunities for cross-border e-commerce development. The government should play an active role in promoting cross-border e-commerce development.
作者
张夏恒
ZHANG Xiaheng(School of Business,Northwest University of Political Science and Law,Xi’an 710122,China;School of Economics,Zhejiang University,Hangzhou 310027,China)
出处
《江苏海洋大学学报（人文社会科学版）》
2020年第2期120-128,共9页
Journal of Jiangsu Ocean University（Humanities & Social Sciences Edition）
基金
国家民委民族研究项目(2018-GMD-021)
陕西省软科学研究计划重点项目(2019KRZ005)
陕西省社会科学基金项目(2019S037)。
