摘要
本文通过研究中国航展价值共创参与者的价值共创活动,分析航展商业生态系统的演化过程及特征,聚焦中国航展如何与各参与主体互动,从而进行价值共创的过程。该研究能够指导会展企业如何与合作伙伴进行价值共创,形成信息共享、风险共但、利益共赢的商业生态系统,从而提升系统和平台的凝聚力、竞争力、发展力;有利于政府更清晰地认识新环境下会展企业发展的规律,把握会展业商业生态系统的演进路径和发展方向,为政府指导蓬勃发展的各类会展业创立发展、提质增效、做强做优,营造良好的生态环境,提供科学的决策依据。
This paper studies the value co-creation activities of the participants of airshow China,analyzes the evolution process and characteristics of the commercial ecosystem of airshow,and focuses on how airshow China interacts with each participant,so as to carry out the process of value co-creation.This research can guide exhibition enterprises how to create value with partners to form a business ecosystem featuring information sharing,risk sharing and win-win benefits,so as to enhance the cohesion,competitiveness and development power of the system and platform.It is beneficial for the government to have a clearer understanding of the development law of exhibition enterprises in the new environment,grasp the evolution path and development direction of the commercial ecosystem of the exhibition industry,and provide scientific decision-making basis for the government to guide the vigorous development of various kinds of exhibition industry to establish and develop,improve the quality and efficiency,make it stronger and better,create a good ecological environment and provide scientific decision-making basis.
作者
欧阳桃花
吴基伟
OUYANG Tao-hua;WU Ji-wei(School of Economics and Management,Beihang University,Beijing 100191,China;Aviation Industry Corporation of China,Ltd.Beijing 100028,China)
出处
《广义虚拟经济研究》
2020年第1期27-44,共18页
Research on the Generalized Virtual Economy
关键词
航展
会展经济
价值共创
商业生态系统
air show
exhibition economy
value co-creation
business ecosystem
