摘要
作为"一带一路"倡议的重要组成部分,文化贸易是推动中国与沿线国家民心相通的重要力量,然而,当前中国动画在"走出去"的过程中并不顺利。在此背景下,文章从自身风格、传播途径、利润价值等方面分析了当前中国动画遇到的困境,结合"一带一路"倡议带来的政策扶持及文化融合等新机遇,给出了相应的发展对策,并对这些对策进行了例证。
As an important part of the Belt and Road initiative,cultural trade is an important force to promote the affinity between Chinese and the people of the countries along the route.However,the process of"going out"for Chinese animation has not been easy.The paper examines the difficulties encountered by Chinese animation from the aspects of its style,means of transmission and profit value.Suggestions are given and exemplified according to the new opportunities of policy support and cultural integration brought by the Belt and Road initiative.
作者
李晴
LI Qing(Wuhan University of Technology,430070 Wuhan Hubei)
出处
《设计艺术研究》
2020年第1期110-114,共5页
Design Research
关键词
“一带一路”倡议
中国动画
困境
对策
the Belt and Road Initiative
Chinese animation
difficulties
countermeasure
