摘要
"互联网+"时代的到来对我国社会各行各业的发展造成了巨大的冲击,对零售企业定价工作产生了巨大的影响。本文从管理经济学角度,对"互联网+"时代零售企业市场发展结构进行分析,在明确其中涉及到的一系列问题基础上,提出了相应的定价策略,希望能够促进零售企业利润逐步实现最大化发展,为零售企业在互联网时代市场竞争中获胜提供良好的支持。
The arrival of the "Internet+" era has had a huge impact on the development of all walks of life in our society, and has had a huge impact on the pricing work of retail enterprises. This article analyzes the market development structure of retail enterprises in the era of "Internet+" from the perspective of management economics, and on the basis of clarifying a series of issues involved, puts forward the corresponding pricing strategy, hoping to promote the progressive development of the profits of retail enterprises and provide good support for retail enterprises to win the market competition in the Internet era.
作者
黄朝
HUANG Zhao(Hubei University of Science and Technology,Xianning 437000,China)
出处
《价值工程》
2020年第11期72-73,共2页
Value Engineering
