摘要
分析碳交易政策下企业考虑进行渠道拓展时制造/再制造生产的决策问题。分别建立了传统渠道模型及2种不同的渠道拓展模型,分析消费者偏好及碳政策对企业再制造生产决策的影响及不同渠道拓展策略下的最优生产决策。研究发现,只有适当的碳价格才能促进再制造的生产;在消费者线上购买偏好较高时,线上销售再制造产品线下销售新产品可以同时达到企业利润及环境成本最优,实现企业与环境的双赢。
The remanufacturer, offering new and remanufactured products at a same period, has a traditional channel strategy and two development channel strategies. Considering carbon trading policy, a study is conducted on a remanufacturer’s optimum yield and maximum profit. The models about three different channel strategies are established.Then the effect of consumer preference, carbon trading policy and channel strategy on production decision is analyzed. The results show that appropriate carbon price can promote the quantity of remanufacturing product, but only when the consumer’s preference for remanufacturing and the advantage of remanufacturing emission reduction are high enough. The high carbon price can restrain the normal production activities of the remanufacturer. When consumers have a high preference for online purchase, using the development strategy that sales remanufactured products online and new products offline can achieve the optimal production profit and environmental cost at the same time, and get a win-win situation between remanufacturer and the environment.
作者
陈伟达
史郁洁
CHEN Weida;SHI Yujie(School of Economics&Management,Southeast University,Nanjing 211189,China)
出处
《工业工程》
北大核心
2020年第2期1-8,共8页
Industrial Engineering Journal
基金
国家自然科学基金资助项目(71971058,71571042)。
关键词
碳交易
制造/再制造
消费者偏好
渠道拓展
carbon trading
manufacturing/remanufacturing
consumer preference
channel development
