摘要
文创包装是提取某个国家或地区的特色文化创意转换后结合到包装中。本文首先介绍了文创产业背景和文创包装,然后从包装品牌和文创跨界联合、突出地域特色、传统文化的传承和契合流行时尚,迎合消费者四个方面研究文创包装的实施方法。希望用现代的设计手法对文化资源进行创造和提升,为消费者提供更好的生活服务。
Cultural and creative packaging is to extract the characteristics of a country or region after the transformation of cultural creativity into packaging.This paper first introduces the background of cultural and creative industry and cultural and creative packaging,and then studies the implementation methods of cultural and creative packaging from four aspects:packaging brand and cultural and creative crossborder cooperation,highlighting regional characteristics,heritage of traditional culture and conforming to popular fashion,and catering to consumers.I hope to use modern design methods to create and enhance cultural resources and provide better life services for consumers.
作者
李永慧
LI Yong-Hui(Shandong University of Art&Design,Jinan 250014,China)
出处
《绿色包装》
2020年第4期79-81,共3页
Green Packaging
关键词
文创
包装设计
文化传承
cultural and creative
packaging design
cultural heritage
