摘要
2019年,作为世界电影市场霸主的美国电影,其票房虽较上一年度略有下滑,但仍以超级英雄片和漫威电影宇宙等特许经营影片赚取高额利润,同时通过各大电影奖项的评选发掘电影艺术的创意价值。面对流媒体的强势崛起,各大制片厂和院线经营商积极采取应对策略,一方面通过兼并重组强化自身实力,另一方面积极建设自有流媒体服务平台,探索差异化特色经营模式,从而使传统媒体与新型媒体形成互动互融态势,共同开发电影技术与艺术的市场潜力。
In 2019, as the hegemony of the world film market, American film’s box office declined slightly from the previous year, but it still made high profits with franchise films such as superhero movies and Marvel Movie Universe, and at the same time explored the creative value of film arts by competing for the major film awards. Facing the strong rise of streaming media, major studios and theater operators have actively adopted countermeasures. On the one hand, they have strengthened their own strength through mergers and reorganizations. On the other hand, they have actively developed their own streaming media service platforms and explored differentiated business models. In this way, the traditional media and the new media will form an interaction and mutual fusion situation, and jointly develop the market potential of film technology and art.
出处
《电影艺术》
CSSCI
北大核心
2020年第2期49-57,共9页
Film Art
基金
国家社科基金艺术学重大项目“中国电影学派理论体系构建研究”(批准号18ZD14)的阶段性成果。
关键词
特许经营权
流媒体
IP衍生品
漫威电影宇宙
影院直播
franchise
streaming media
IP derivatives
Marvel cinematic universe
theater live broadcast
